Many of you probably associate funny version of the trailer for "The Shining" Kubrick, superbly stylized in the serene Family Theater. Quite the opposite kind of treatment has recently decided to use the occasion of World Cinema promote the film "Between Worlds" ("Rabbit Hole"). For this, in fact, telling the moral drama about parents trying to cope with the pain of losing a child, were prepared for trailer suggests a solution to the border between thriller and horror, in a climate, no trying on, the "Other", "Godsend" and "Orphan". The entire hitch is that the clip of the Polish distributor is not, as in the case of "The Shining" ordinary joke, but realized the official harbinger of an advertising campaign for the film.
take a look at cited trailer, then let's face it: if anyone after watching the previews would expect a different kind of movie than a horror movie about ghosts or possibly demented thriller about marriage? Installation of the trailer is indeed exemplary horror, and ominous music accompanies the background, adding to the atmosphere of terror. The disturbing scenes of Nicole Kidman once przebąkuje something mysterious about it, that "wherever he sees it, he left marks on the door frame, other times screaming out because" she sees him every second. " In the next sequence, first asking questions about the suspect Hero, impassive face of the parallel worlds (think really exist? "), Then an old lady here is:" it used to disappear? ". Wisienkami on the cake is appearing at some point in advertising slogans: "surprises like the others," shrugs as Ghost. " After such a strong and literally blow, we can not have been any doubt - the parents show the spirit of their dead child, so will generally be very bright as hell.
The truth is that "Between Worlds" is an intimate, unpretentious and most realistic drama, without a ghost or any other elements of the supernatural world. Subject parallel uniwersów yes, there is, but his characters spend only a short conversation. And frankly I am full of admiration for the ingenuity of the team who had prepared the trailer. Selection of parts of the film is perfect - it would seem that with such melodramatic material, nohow you can not get out of horror and mystery spiritualist, and here it worked.
But all the positives in this case can be directed to the distributor. World Cinema, however, decided not to approach the audience with a wink, letting addition to the normal previews, even if only on the Internet, trailer spoof, though droll. World Cinema guided by accurate observation, moreover, that the horror genre as a more attractive from a simple moral drama, the cinema will attract more people, decided to deceive the viewer abjectly modified herald, pushing him to fake that, "Between Worlds" is nothing more than just a horror. We should add here that not only the trailer is Dim, but also a poster. Like the trailer, we learn from it that the film "surprised to see how others' and "touches such as Ghost." The original tagline: "The only way is through", but was changed to: "Believe and you will feel."
Distributor so used the same type of marketing tactics, like the popular in recent years dressing up in robes comedy is not the end of comedy movies (as "serious man" not to look far.) Tactics equally pathetic, and at the same time more insidious, well, because every other tuning poster, and another to arrange the whole, distortions, by manipulating the campaign. However, this trick is basically the same primitive as painting with oil red potatoes to sell them later as tomatoes, (so that the lower the pears, nor establish the parsley to the cabaret Tey).
On the occasion of each such marketing trick kanciarskiego automatically raises the question whether the Polish audience really is so dark and dull, that will go to the movies on anything else what is advertised as a horror movie or comedy. But everyone has to answer himself. And for those who have not yet seen the movie (I recommend) and would like a better idea of \u200b\u200bhow this is really a species - more than the original American trailer.
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